TAMM - Abu Dhabi Government Services

TAMM's appearance had become inconsistent and outdated due to various enhancements and changes, resulting in accumulated UX debt over time. The primary goal of this project was to enhance the user experience, reduce friction, and boost user retention. This involved a comprehensive overhaul of the user interface (UI), incorporating new features, and implementing incremental updates to the design system for consistency across both web and mobile applications.

In my capacity as a design manager within the project, I assumed a leadership role focused on improving the product's UI. This included overseeing a small team of designers, aligning stakeholder requirements with customer needs and accessibility standards, orchestrating user testing and validation processes, and guiding the UI improvements from initiation to completion, including acceptance testing. The aim was to not only address the existing UX debt but also to create a more seamless and appealing user experience, ultimately contributing to increased user retention.